Co-founders Jennifer Noyes and Alex Gilbert Gaines
M.MARTIN is in many ways a labor of love, the product of our friendship and shared interests in fashion and beyond. We met in the industry – Alex launched Paper Denim & Cloth with Scott Morrison in 1999, before moving to the West Coast to work on The Gap’s 1969 Denim collection with Mickey Drexler; and Jen was Director of Sales for Women’s RTW at Prada before becoming Director at HATCh Showroom in New York. We were introduced through HATCh and quickly realized how much we have in common: we both have a twin sibling, we’re both working mothers, and we were both constantly on the lookout for understated yet polished staples that could serve our work and weekend wardrobes. M.MARTIN grew out of this joint sartorial obsession, as we ended up creating the very line of essentials we were looking for: modern-day staples for a confident, dynamic woman who wears her elegance with a sense of ease.
We chose the name M. MARTIN in tribute to Alex’s grandparents, Martin and Minna Gilbert, who started a fashion business of their own during World War II. Our aesthetic juxtaposes both timeless and directional elements, starting from a traditional, hands-on approach to garment construction, materials and techniques and pushing it all forward in consideration of what we ask of our clothes today. We often refer to the legacy of American sportswear—the un-fussy, authoritatively soigné look of Bonnie Cashin and early Calvin Klein, which has such lasting appeal. Because we also want to create enduring pieces, we take great care with craftsmanship; our entire collection (with the exception of knitwear) is designed in New York and produced by small factories in the Garment District, using high quality Italian and Japanese fabrics that we source from textile mills around the world.
Since launching in 2014, we have been encouraged by the response from many women who are embracing this notion of forever style with an insouciant contemporary twist. Beginning with our first collection and look book, conceived as a hardbound photography art book/ memory album, to our most recent seasonal presentation, we continue to hone our vision of classic, casual elegance touched with modern idiosyncrasy.